The Community Chest of Korea announced that during the 'Hope 2023 Sharing Campaign', the self-portrait booth 'Fruits 4 Cuts' operated at Gwanghwamun Square has established itself as a new sharing culture that combines play and donations.

1,000 episodes were filmed for about 40 days from the 2nd of last month to the 12th of January, and about 5 million won was donated in full.

Fruits of Love was conceived from an instant photo studio (photo booth) that has become a play culture centered on the MZ generation, and started operating a self-portrait photo booth called 'Fruits 4 Cuts' where donations and play can be done together. In Gwanghwamun, where self-photo booths are hard to find, you can get 4 four-cut photos for 5,000 won, and all proceeds are donated to create meaningful memories that add fun and sharing.

The four cuts of fruit, which are well received by friends and lovers as well as family visitors, were filmed about 1,000 times as of the 12th, and all of the proceeds of about 5 million won were donated to neighbors who were marginalized in the community. The four cuts of fruit can be seen at Gwanghwamun Square until January 31, when the campaign ends.

The Fruits of Love is also holding an SNS event so that citizens can happily participate in donations with the four cuts of fruits. is in progress By January 31st, if you upload a photo of four cuts of fruit on Instagram with the hashtag (#fruit of love #4 cuts of fruit), 30 people will receive a gifticon through a lottery. Details can be found on the Fruits of Love Instagram (@fruits_of_love). “We will expand the way to practice fun and donation together in daily life and consumption into a sustainable donation culture.”

< span>Meanwhile, on the 1st of last month, the Fruit of Love set up the 'Temperature Tower of Love', the symbol of the campaign, at Gwanghwamun Square in Seoul and started the Hope 2023 Sharing Campaign as an intensive fundraising campaign during the year-end and New Year holidays. Under the slogan of 'Sharing Together, Sustainable Future', it will be held simultaneously in 17 city and province branches across the country for 62 days until January 31st.

The target amount for sharing is KRW 404 billion, The Temperature of Love Tower rises by 1 degree every time 4.04 billion won, equivalent to 1% of the target amount, is raised, reaching 100 degrees when the target amount is reached.