Social Solidarity Bank helps small business owners in the vulnerable class increase sales through ‘On and Open’, an online market support project for small business owners

기사입력: 2023-02-24 13:00

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Small business support project fund delivery ceremony



The delivery ceremony was attended by Social Solidarity Bank Chairman Kim Yong-deok, Park Tae-jin, general representative of JP Morgan Korea, and officials from both organizations.

Social Solidarity Bank and JP Morgan Since 2017, Morgan has been carrying out the 'Hidden Hero Project (Business Environment Improvement Project) in Our Neighborhood' and online sales channel support projects so that young people and female household owners in difficult business conditions can become self-sufficient.
< The two companies plan to support a total of 40 small businesses this year, supporting 20 through the On & Open project in the first half of the year, and planning to recruit 20 new places participating in the Hidden Hero Project in our neighborhood in the second half.

Small business owners can apply for the online market support ON&OP project for low-income youth and single-parent women. For the finally selected small business owners, △online sales channel consulting △marketing competency reinforcement education △creation of online store details △Naver Happy Bean empathy shop promotion, etc. are supported.

Through this, small business owners can quickly Equipped with digital capabilities to respond to the changing business environment and established online promotion and marketing strategies tailored to the industry, it is expected to lead to new customer inflow and sales growth.

Online in 2020 The 20 companies that participated in the sales channel support project created a total of 10 new jobs and showed an average increase in online sales of 295%.

Park Tae-jin, general manager of JP Morgan Korea, said, “A female head of household who runs a business in a difficult environment, He said, “I hope that young people from low-income families will be able to stabilize and grow their businesses,” and “I hope that each business will be able to have a positive impact on the growth of the local community to which it belongs.”

Kim Yong-deok The chairman of the Social Solidarity Bank said, “We will support small business owners with small business scale and manpower limitations to broaden their view of the online market through this support project.”

< span> In addition, JP Morgan is carrying out various social contribution activities in cooperation with domestic non-profit organizations. It supports activities to create new opportunities for socially disadvantaged communities such as youth and women, nurturing small businesses and job training programs for those in need.

Social Solidarity Bank is Korea's leading social financial institution that promotes practical economic and psychological self-sufficiency of low-income and vulnerable groups and fosters social enterprises. Since 2003, in cooperation with government departments, businesses and the private sector, it has supported approximately 90 billion won in funds to about 4,000 companies, including low-income families, self-sufficient communities, social enterprises, and non-profit organizations.