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Forecast of technology trends that will lead in 2024, led by generative AI

Trendbird, a global trend research company operated by Placebo (www.trendbird.biz) announced that it has published '2024 Trend Forecast Report (TRENDBIRD - Annual Trend Report 2024)'.

The report comprehensively summarizes the major trends observed and businesses that received attention in the global business sector in 2023, and based on this, it presents technologies, business items, and their outlook that are expected to lead the market for the next 2 to 3 years. Compiled with various real-life examples.

According to the report, the generative artificial intelligence (AI) craze sparked by ChatGPT will expand to on-device generative AI ported to smartphones, vehicles, etc. in 2024, providing new experiences, and many global companies will use generative AI in actual work. It is expected that the innovation will continue as it begins to be applied to .

In addition, following Wegovy, Zepbound has received US FDA approval, and the obesity treatment market is expected to have an impact on various industries such as healthcare, aviation, clothing, and retail.

On the other hand, as the electric vehicle market, which showed significant sales growth last year, has entered the chasm stage, the U.S. electric vehicle industry is expected to adjust its investment pace and innovate the charging experience, led by Tesla, to overcome this situation. It becomes possible.

In addition, the report covers several major companies on key technologies and industry trends, such as the development of new drugs using AI, private space stations and humanoids that are approaching reality, the robotaxi industry in crisis, and spatial computing that has come to us with Apple Vision Pro. and startup businesses are approached from various angles.

The report derives insights by combining trends from the past year based on trend data accumulated by Trendbird for 16 years, and analyzes each core function such as new business models, emerging tech, startups and investments, future design, innovative products, and marketing. It consists of a total of 12 volumes, including 6 volumes organized by generative AI and robots, retail, mobile, mobility, healthcare, luxury and beauty, etc.

The biggest advantage of the report is that, unlike general trend reports that only analyze market trends by industry and product, it analyzes and provides trends focusing on specific cases, allowing readers to discover new businesses and create new markets. The point is that it was written to help convergent thinking.

CEOs, executives, future strategies, technology research institutes, and marketing and design departments of over 800 global leading companies have already subscribed to the report, and through the report, companies share innovative business ideas that are attracting attention in the global market along with specific company cases. It is expected that this will be of great help in developing new business.

In addition to trend reports, Trendbird not only provides companies with various trends occurring in the global market in real time without time lag to help them capture business opportunities in a timely manner, but also provides customized video production and creation AI that can effectively convey complex trends. We also provide research and consulting services on corporate application plans.

◇ Report summary

2023 was a year in which the venture capital market showed a downward trend due to various factors such as the global economic recession, interest rate hikes, and inflation, and many startups experienced difficulties as the amount of investment decreased in most fields. However, due to the generative AI craze triggered by ChatGPT at the end of 2022, large investments were made in large generative AI startups, and the generative AI competition centered on big tech companies was especially hot. In the corporate market, where generative AI is expected to bring great benefits, numerous companies around the world have conducted pilot projects, and by 2024, various corporate cases that practically apply generative AI are expected to emerge, changing the experience of employees and customers. /span>

In addition, generative AI has penetrated into devices such as smartphones and vehicles, and on-device generative AI, which can provide hyper-personalized answers using personal data within the device while maintaining data security, has emerged, dramatically changing the user experience. I will do it. The process of OpenAI, which experienced the CEO ouster in 2023, building a generative AI ecosystem through GPT Store is also one of the points to pay attention to in the generative AI market in 2024.

In the mobility industry, there were concerns that the robotaxi industry would take a big hit as Cruise, which had been operating commercially, was faced with a crisis of temporarily suspending business due to various problems, but middle mile companies such as Gatik are growing significantly. , Related technologies are still continuously developing, with Waymo preparing to test driverless highways in early 2024. Electric vehicles, which have continued to grow remarkably, appear to have entered the chasm stage, and in order to overcome this, the automobile industry's efforts are expected to intensify to provide a groundbreaking charging experience that the general public can accept. At the same time, competition among electric vehicle companies to secure lithium to benefit from the U.S. inflation reduction law will intensify, and investment in waste battery recycling will also increase.

It is a point to watch in 2024 whether Apple's newly released Apple Vision Pro, which promotes spatial computing, will revitalize the VR/AR market, which has not expanded for a long time. The market is paying attention to whether Apple, which is receiving mixed attention as the growth of iPhones, iPads, and MacBooks is slowing, will be able to find a new growth engine with Apple Vision Pro, and whether the VR/AR ecosystem will grow along with it. .

In the healthcare market, competition between FDA-approved obesity treatments Wegovy and Zepbound is intensifying, and the obesity treatment market is expected to grow significantly. However, the impact of obesity treatments is not limited to the healthcare market. As the obesity population decreases, various industries such as clothing, aviation, and retail are expected to be directly or indirectly affected.