Pet lifestyle brand My Fluffy (CEO Yang Eun-bin) announced that it donated 11.282 million won for the treatment of rescue dogs at the Yueompa Adoption Center breeding farm in December 2023 as part of the 'Dog Who Will Be Santa' donation project.

The dog-to-be-Santa donation project, which has been ongoing for the 4th time from 2020 to this year, has so far received a cumulative donation of 64,817,050 won, which has been delivered to various abandoned dog protection organizations and used for winter heating and treatment costs.

This year, the dog who will become Santa also carried out an adoption project with the Yueompa Protection Center and donated all proceeds from the sale of the ‘Flomy Blanket Set’. In addition, a 1:1 blanket donation that can be delivered to the dog of the sponsor's choice was also carried out and delivered directly to the children's shelter.

Three dogs met new families in an adoption project that took place at the same time.

Eunbin Yang, CEO of My Fluffy, said, “The dog-to-be-Santa donation project is the result of the cooperation of ‘Posooni’ who served as a model for abandoned animals, ‘Yoomppa Adoption Center’ which leads active rescue activities, and many guardians who participated. “I am willing to proceed with the project,” he said. “I hope it will be of some help in improving awareness of companion animals in the future.”

Meanwhile, My Fluffy plans to extend the project period and sell 100 additional ‘Flomy Blanket Sets’ as many children still need treatment. All sales proceeds collected from the project will be transparently disclosed on the My Fluffy official website.