In modern society where the number of households with 1 is increasing every year, more and more people are welcoming companion animals as family members. As a result of estimation based on the 2020Statistics Office and Ministry of Agriculture, Forestry and Fisheries data, survey results, domestic companions 1,44810,000, Korean nationals 3out of < span>1 have been found to have pets.

As a result, the domestic companion animal market has achieved rapid growth in recent years. Healthy food for your precious pets, Safer supplies, Cuter accessories , As companies introduced various products to meet these needs, the market rapidly emerged< span>.

My Fluffy is said to be achieving steady growth by resolving the problems experienced while raising companion animals under these circumstances and presenting products that resonate with companions. We met Yang Eun-bin, CEO of My Fluffy, and talked about how she will continue to work hard to develop products that can provide comfort to companion animals and companions.

Please introduce your company

My Fluffy is a company specializing in companion animal products that develops products by observing and improving everyday inconveniences that could not be solved with existing companion animal products. Selling products ranging from walking products for companion animals to toys, clothing, sanitary products, etc. is doing.

The most important thing to consider when researching and developing a product is the recognition that companion animals should be comfortable, even if it is a small improvement. For example, the company's flagship product, the harness, uses an elastic band for the first time in the industry to increase convenience. This product is a walking product worn on the dog's body., In the case of an active dog, the walking product may cause shock to the body and cause damage to the cervical vertebrae or It can also strain the spine. The shock transmitted to the body is alleviated by designing it with an elastic band. It was such a small improvement, but the efforts to change the inconvenience gained sympathy from many companions and showed record sales.

My Fluffy's strength in the pet market

As the pet market is growing, many competitors are appearing. I think that the strength of a brand is essential as many large companies are entering and expanding their business.

My Fluffy has a belief that it doesn't just make pretty products. Since there are already many products that are pretty to the eye, our company pays attention to functionality even a little when designing and tries to make differentiated products. Until now, there was no product that focused only on design without planning functions. Even large companies or other brands can make products like their own, but the reason why they did not adopt this method is probably because productivity is low. As such, rather than selling a lot of simple products, our company strives to improve the quality of products.working for.

Also,, There is a sensibility that only My Fluffy has in terms of design. We believe that this product power is our own brand color, and based on this, we are preparing to enter the global market starting with Singapore and Japan in the second half of this year. is doing.

If you have a future direction and goal

My Fluffy is always choosing a direction that is beneficial to companion animals and owners when developing products. Since the comfort of companion animals is linked to the happiness of companions, we want to be recognized as a company that makes common sense and beneficial choices for consumers while solidifying our direction..

After that, food and consumables, Service, Experience, span>We do not want to place restrictions on activities while expanding business areas such as space. I want to spread the benefits of My Fluffy to various companion animals and companions around the world by going global based on the trust gained in Korea.

My Fluffy, a companion animal lifestyle brand

My Fluffy (CEO Yang Eun-bin), a companion animal lifestyle brand, announced on the 23rd that it had donated a total of 20,519,800 won for abandoned animals along with all employee volunteer activities on December 22nd.

The donations delivered were raised through '#BecomingSanta', a donation project that My Fluffy has been carrying out every year since 2020.

Celebrating the 3rd time this year The '#BecomingSanta' project was held for about a month from November 21st to December 21st, and a total of 20,519,800 won was organically raised through the sale of 'Christmas tree toys', donations from actress Yoon Se-ah, and an additional hashtag event. It was delivered to five private shelters, including Yuumpa, an animal rescue organization. “As it is difficult for individuals to step forward, My Fluffy wants to gather the hearts of many guardians and deliver them to abandoned animals,” he said. He added, “I hope these activities will gather to improve awareness of companion animals and abandoned animals.”

Pet lifestyle brand My Fluffy (CEO Yang Eun-bin) announced that it donated 11.282 million won for the treatment of rescue dogs at the Yueompa Adoption Center breeding farm in December 2023 as part of the 'Dog Who Will Be Santa' donation project.

The dog-to-be-Santa donation project, which has been ongoing for the 4th time from 2020 to this year, has so far received a cumulative donation of 64,817,050 won, which has been delivered to various abandoned dog protection organizations and used for winter heating and treatment costs.

This year, the dog who will become Santa also carried out an adoption project with the Yueompa Protection Center and donated all proceeds from the sale of the ‘Flomy Blanket Set’. In addition, a 1:1 blanket donation that can be delivered to the dog of the sponsor's choice was also carried out and delivered directly to the children's shelter.

Three dogs met new families in an adoption project that took place at the same time.

Eunbin Yang, CEO of My Fluffy, said, “The dog-to-be-Santa donation project is the result of the cooperation of ‘Posooni’ who served as a model for abandoned animals, ‘Yoomppa Adoption Center’ which leads active rescue activities, and many guardians who participated. “I am willing to proceed with the project,” he said. “I hope it will be of some help in improving awareness of companion animals in the future.”

Meanwhile, My Fluffy plans to extend the project period and sell 100 additional ‘Flomy Blanket Sets’ as many children still need treatment. All sales proceeds collected from the project will be transparently disclosed on the My Fluffy official website.