As the number of 1 households increases and, as an aging society progresses, Interest is also increasing. Think of your companion animal as a member of the family rather than just an animal, Supplies or food for them , A lot of clothes are appearing. There is a company that even manufactures outdoor goods in consideration of the characteristics of dogs who like to walk in particular. I heard the story of Ethera CEO Park Joon-young.

I wonder how you started your business.

From 2008I started working at Seongdeok Sports, which manufactures, imports and exports mountain climbing gloves and Taekwondo equipment, etc.oem >. The business was the production and supply of accessories such as gloves for brand mountaineering equipment companies that had grown rapidly since the early and mid-2000s. Securing fabrics and subsidiary materials when work requests come from the companies, In charge of production sampling and import/export delivery through toll processing contracts span>. Based on the above experience, the company launched its own brand, designed bicycle gym gloves, etc. and continuously sold them online. Olympic Taekwondo equipment manufacturer oem Continued to manage production. Continuously carried out product quality control and import/export business by going back and forth to the company's own factory in China.

While making oemsporting goods and mountaineering goods, I think I had a desire to try something else. I have always been interested in pet dog owners, and when I did market research, I found that the medium-to-large dog market in Korea was dominated by foreign brands. Most of the products were of poor quality imported directly from China. At the end of 2018, a pet product company, Need the Pet, was established and product development started.

Based on the know-how of producing brand mountaineering products, various functional fabrics and subsidiary materials are used to create a harness that cannot be compared with overseas brand products, span>We developed a windshield, and the market response was quite positive. Released in 2019, the Interlaken harness, leash, windbreaker, etc. is a brand in the domestic outdoor goods market for medium and large dogs, which was dominated by roughwear, Hurta, etc. It is steadily building awareness and increasing its market share. We are fully responsible for the product design development and quality control.

Please introduce your specific business details.

The main products are functional clothing(windbreaker, raincoat , Padding) and harnesses, Leashes and other items for walking . The custom harness uses Cordura 100D fabric. Used lightweight aluminum that does not rust. Metal buckle for large dogs, Has front roll prevention function and 3m Using a reflector Securing visibility for walking at night, Velcro name tag can be attached using a reflector, Defecation bag , Velcro molly function that can be customized for walking bags, etc..

In addition to Tech Harness, Interlaken Windbreaker, Interlaken Raincoat , Interlaken lead rope, 3, etc., and various products such as 21 entered. since 22years, it has been sold on Amazon in Japan, and 2years. /span>10Sales of more than $10,000.

What is your management philosophy and future goals and direction. p>

As the company name is 'Needs the Pet', the products necessary for companion animals are safe. The goal is to do it and make it healthy. The goal is to make products that have both cost-effectiveness and cost-effectiveness using high-quality functional fabrics. From 2022, a product line using recycled fabrics will be developed and will be released in the second half of 22. Existing clothes and harnesses will be replaced with recycled fabrics in sequence.

We aim to produce eco-friendly products using recycled fabrics as our main focus. We also want to communicate with domestic consumers through continuous participation in exhibitions. In addition, I want to focus on export business through overseas exhibitions and Amazon etc..