Home is where you spend a significant part of your day. As it is a residential space where rest and tranquility are guaranteed and where work ends and starts together, Many people are looking for a better residential environment. working.

Among them, furniture has practical functions as well as interior characteristics such as , shapecolor It greatly determines the atmosphere and style of the space. However, it is not easy to spend money to buy new products every time according to the changing seasons and ever-changing fashions every quarter. Disposal of abandoned furniture is also a headache.

Lee Hae Lifestyle is a lifestyle company that provides furniture in the form of a subscription for people with such concerns. The service, which started with the desire to experience various furniture at low cost, is getting a great response. I met and talked with Kim Nam-seok, CEO of Understanding Lifestyle.

Please introduce your company

Lee Hae Lifestyleis a furnishing lifestyle company established in 2017. The rental service is provided in the form of subscription rather than purchase, so you can use it lightly. 'Furniture' Sofa, Table, Large items such as cabinets as well as lighting and accessories, Home appliances such as home appliances are also available in subscription form. . It was established with the desire to help customers who use the company find the right furniture for them, and it continues to do so today.

As can be found in our company name, we understand the lives of our customers, We are together on the journey to find the space we want to live in, < /span>A company with the goal of creating a new lifestyle. Thinking about people and space, we want to lead a new consumption culture of furniture through data and insights that can be found in this relationship.

< figcaption class="cheditor-caption-text">Lee Hae Lifestyle Kim Nam-seok

Tell me about your main business

The subscription model of Lee Hae Lifestyle is divided into B2C and B2B . B2C Subscription model is for those who want to use furniture for a long term and even purchase it if they like it 'Apricot furniture subscription< span>' You can experience and change services and various furniture 1on a monthly basis 'Apricot Daldal Subscription' There is a service. And B2B The subscription model includes a subscription model that helps businesses create custom spaces and furniture care, and handles the subscription cost as a monthly fee. 'ApricotBIZ’There is a .

B2B For exclusive service 'ApricotBIZ' This is the central total solution service. Professional space designers conceived the furniture combination according to the concept desired by the client, processed into an easy-to-understand form3D Delivers mapping data and professionally creates space from installation to arrangement. Not only that, but we also provide regular furniture cleaning services. Because of this, customers can complete interiors that are more colorful and close to the desired shape through furniture of various brands without additional construction.

'Apricot furniture subscription' is 12monthly furniture subscription service Everything. If you want to have good furniture, but it is burdensome to buy it all at once, you can subscribe with a monthly subscription fee to reduce the burden of cost. All furniture is provided as a new product, At the end of the subscription, you can freely choose between returning the furniture or switching ownership. That's why it's perfect for customers who often move to rent on a monthly basis. You can return the existing subscribed furniture and subscribe to another furniture according to the interior decoration such as the structure of a new house or built-in furniture, so the interior experience can be enriched.. This is the service that the company currently focuses on.

'Apricot Daldal Subscribe' is a new beta in 4 of this year. Launched as a service. 1As a monthly furniture subscription service, you can subscribe to various furniture and accessories within the monthly subscription points. Products available for Daldal Subscription range from new furniture that has never been used to exhibition products, Refurbished products, < /span>Various types such as products retrieved after the subscription ends. All products are cleaned and restored at the furniture care center in Apricot, and are delivered to customers after undergoing an inspection process.

The reason why Hae Hae Lifestyle provided such a subscription service was to create a household circulation cycle that moves along with the environment. The domestic furniture consumption culture is similar to that of buying a piece of furniture and not replacing it for nearly 10 years., span>There are many cases in which furniture is purchased at a very low price and the quality suffers, resulting in frequent replacement.. Especially recently, due to fast furniture(Fast Furniture), which are quickly produced in factories, furniture waste that is easily bought and easily thrown away has seriously increased, causing environmental problems. This is a situation where discussions about this are emerging..

So, Hae Hae Lifestyle devised a way to extend the lifespan of furniture by providing good furniture from the beginning, , and recovering, cleaning and restoring it. span>. And through a monthly subscription model that reduces the initial cost burden of customers, Anyone can experience good furniture and change furniture in a variety of ways. to complete the furniture circulation cycle that keeps pace with the environment. 'fast furniture'not 'slow furniture' is trying to convey the value of creating a good furniture circulation.

If you have any future goals or directions

Hai Hae Lifestyle aims to change the lifestyle of customers. I hope that the awareness that furniture can be used in the form of a subscription rather than purchase spreads, and a world where people can experience a variety of furniture with a lighter heart. The culture of decorating the space where I stay is gradually growing, but the culture of throwing it away has not followed suit. This problem is acting as an entry barrier..

Hai Hae Lifestyle is currently built from web/app services to a logistics center that retrieves furniture, < span>We plan to ensure that the household subscription service can be delivered smoothly to the metropolitan area. We also have households that can be used by age group, We are planning a life cycle platform that can be used throughout one lifetime< span>.