Corona19 Pandemic is over and social distancing is over 'Endemic< /span>' has arrived, but , Demand for virtual space is still not decreasing . People are no longer simply using virtual reality(VR) technology as a substitute for real space, but digital technology that connects and supplements virtual and real. It is used as a twin concept. Recently, there is even a concept called Hybrid MICE, which holds various events such as domestic and international festivals and fairs that take place in real space simultaneously in virtual space. was born. As such, what this virtual space should have is not how similar it is to reality., How to solve the shortcomings of real space and how people can Transitioning to easy availability.

Co., Ltd.Thepict(CEO Chun Chang-dae) As a specialized bus company, it developed the first 3D virtual exhibition platform in Korea. In addition, Unity(Unity), Unreal(Unreal) Engine, etc. In the domestic ICT ecosystem, we succeeded in developing an independent domestic metaverse authoring tool and demonstrating the platform, 2D and < /span>3D, The business has been focused on developing various realistic contents including motion graphics. I was able to meet CEO Changdae Jeon and hear about Thepict's growth story and future plans.

Co., Ltd.Please introduce Thepict

Co., Ltd.The Pict is a company specializing in realistic content that breaks down the boundary between reality and virtual reality and provides various web-based metaverses where daily life and play coexist< span>. The CEO himself originally dreamed of becoming a journalist. VRIt was the beginning of a startup club in college when he came across VR. Photographer·Broadcast Reporter·Like all newspaper reporters VR I wanted to become a reporter who captures various incidents and accidents in frames with the idea of ​​what it would be like to become a reporter and vividly conveys the space itself, rather than letting readers or viewers see it. span>. Still VR Since my college days when technology was not noticed, I have been focusing on this technology to develop Gangwon-do tourism products and the current status of local real estate < span>VR drew attention by creating a service introduced, and furthermore, In 2017, he moved into the Gangwon Center for Creative Economy & Innovation and currently works with The Pict. My dream of founding a company came true.

The Pict, which was born in this way, shined its capabilities in GTI International Trade‧Investment It was a fair. GTI International Trade‧The investment fair was Gangwon-do's largest trade fair at the time, and it was aimed at revitalizing the local economy in cosmetics, IT, < /span>Medical devices, Bio, Increase exports of small and medium-sized enterprises (SMEs) by collecting various and outstanding products such as food is, of course, an event that promotes domestic and international market development. At the time of 2021Corona19 It was almost impossible to hold due to the pandemic, but Thepict transformed it into an online virtual fair, and as a result, the platform908It was a great success achieving 10,000 views.

The Pict received an achievement award from the governor of Gangwon-do through this,, Now, by expanding the team's capabilities, VR, AR , XR became a startup with technological capabilities.

Please introduce your main business areas

Thepict 2D·3D Content Creators, Experts in event management, including developers 7teams are formed to demonstrate the best capabilities. AR, VR, XR, virtual exhibitions, Efforts to lead users to the virtual world, such as the metaverse platform composed of corporate and festival types is doing. The metaverse team and development team that implement creative and creative virtual worlds, Providing various contents and events through interactive communication MICE Headquarters, A new media team that produces creative content in line with the changing media market by producing various media contents such as video and graphic design. A total of 6 teams have made every effort to provide the service.

Also, under the aspiration to do ICT for people through professional manpower, we will create a metaverse that people can easily approach, We are building a digital twin platform. For this purpose, Thepict has developed its own web-based metaverse instead of the app-based metaverse that has been developed haphazardly in the recent industry. The app-based metaverse is Unity(Unity) or Unreal(Unreal) It is universally used for game development such as engines, This has the advantage of shortening the development period, but, In order to use the app metaverse, it is difficult for a wide range of people to access, as it requires not only installing apps and programs but also having high-end device specifications that can run them. In addition, as a developer, it is inevitable that it is provided in a closed structure due to the nature of the game engine, which is not open source based. To solve these problems, The Pict chose Web 3.0 based open web metaverse service.< /span>

CEO Jeon's confidence that the existing 2 homepage consisting of only text or images will gradually change to a metaverse space, and various web-based services are provided. built. One of them is the Kangwon National University metaverse, which goes beyond simply introducing the campus and builds campus life, such as course registration and registration inquiries, within the metaverse space. In addition, the Korea Exchange Financial Education Metaverse Platform, The Central Fire Academy Metaverse, We have developed various web-based metaverses, such as the Daegwanryeong Music Festival metaverse, to create virtual spaces and contents that many people can enter.

I'm curious about your future goals

The Pict has various capabilities and achievements in the field of MICE . MICE(Mice)Meetings(Meetings), Incentive trips(Incentives Travel), Conventions(Conventions), Exhibitions and Events(Exhibitions/Events), a newly emerging tourism resource. Especially hybrid(hybrid) MICE stands out with the start of the COVID-19 pandemic19 AR, VR, XR , etc. ICT technology It is a concept of overcoming the limits of time and space of existing offline events while conducting existing offline events through .

Thepict has been cooperating with various companies that were not ready to go online when the existing Corona19 pandemic hit, and the capabilities we have built through this Through , various hybrid MICE programs are also being introduced. Chuncheon Coffee City Festa and Chuncheon Sake Festa, which implemented small business stores in Chuncheon with VR, Chuncheon's companion animal festival is a typical example. In particular, it developed a funding solution and successfully demonstrated it at the Gangwon Startup Festival and Gangwon Content Festa. Through the hands of The Pict, these various tours and events have become events that can be enjoyed simultaneously in both online and offline spaces.

In addition, 'Receipt Concert'to contribute to local growth such as balanced regional development. In progress. Pyeongchang Peace Music Festival from 2019with Arts Co., Ltd. and Public Culture Research Institute, Gangneung Receipt Concert, Jecheon International Film and Music Festival Receipt Concert, etc. operated programs that could directly affect the sales of local small businesses. 'Receipt Concert' is a way to enjoy high-quality performances by recognizing a certain portion of the ticket price as a receipt purchased through a local small business. The event is. For example, if the ticket price is 510,000 won, 410,000 won is , 100% 100% It is a local win-win concert. Audiences can attend concerts while helping the local economy, Local small businesses can increase sales Win-Win It's like a business. Thanks to the hot response and various profit-generating effects, various regions are competing to attract it.

As such, The Pict is stepping up to grow into a glocal company with the capacity to expand to the world through regional development(Glocal) span>.