AI(Artificial Intelligence) As technology develops, the number of industries that provide customized services based on user preferences and interests is increasing. The biggest reason for the rapid increase in the number of YouTube Music users recently is their favorite music, Search history, span>It is not an exaggeration to say that the service automatically recommends music you may like based on various data such as the location where you listened to the music., Algorithm Services that recommend content that people might prefer are growing rapidly in many fields, including music, video, and SNS. /span>.

Then, what about music selection in stores where many people stay?? Restaurant, Cafe, Bar, There is always a melody playing in places where people gather, including the gym., This is an important marketing element to create a good impression on consumers and increase sales. Because. Many stores recognize the importance of music, but, it is very difficult to find a melody that fits the atmosphere of our store among the countless types of music. . So most of them are 'latest music Top 100', 'music suitable for cafes. ' or 'Good music to listen to on a rainy day' < play a popular playlist such as span>,,play music that suits the taste of the boss or employees >. In order to overcome these limitations of existing in-store music services, we use our own AI-based spatial music curation engine. >, Weather and Space, We met with Bae Jeong-jin, CEO of Applause, which provides a new concept music service that reflects the characteristics of visitors. .

What kind of company is Applause

Applause 'PLAY every space in the world >' has a slogan, By matching various information in offline spaces with sound source data, it automatically matches the optimal sound sources for each space. A service that recommends and plays , AI It is a music tech startup. Just as there is music that suits each individual, there is also music that suits the space. We provide a service that collects data from each space and automatically curates music appropriate for the space..

Our company is a Hyundai Motor Group spin-off startup ZER01NE (Zero One) Company Builder After selection, it was spun off in early 2023 after being fostered as an in-house startup for about 1 year. >, In a short period of time, we are already providing curated music content in various spaces with many partner companies. By overcoming the curation limitations of existing music services that failed to reflect the diverse characteristics of space, new music sources are created with differentiated optimal music services for each space. We have a vision to pioneer the consumer market.pan>, Recognized from the beginning for its growth potential and capabilities, it was selected for the initial startup package and TIPS program within 3 months of spin-off span>. Currently, we are receiving a lot of attention and support, so much so that we are invited to various exhibitions and collaborate with companies in various fields.

What is your main business and differentiation

Applause is a spatial music webcasting service that allows real-time music curation for each space, to provide a satisfactory experience to a variety of people using the space. For, space atmosphere, spatial data such as types and preferences of space users, as well as weather Various real-time data such as , time, temperature, and humidity. Information is collected and reflected in the playlist in real time..

Personal streaming services cannot be played in public spaces or commercial spaces., In order to legally solve this problem, store music provided through webcasting You have to use the service, Based on the contract signed to provide music in a public space, it is difficult to implement the technology by curating it in each space span>. As a result, the in-store music service currently provided is a method of selecting and playing from a set playlist.

Then, in the end, similar playlists, such as music listened to in cafes or music that is good to listen to on a rainy day, are bound to be repeated, Music that is good to listen to on a rainy day When played, the same music may appear in any industry. We believe that the characteristics of the space should be reflected, and we provide customized services beyond the limitations of existing in-store music services..

When you first sign up for Applause, if you enter basic information such as industry and taste information, it will not only recommend music that suits you, but also recommend time zone, weather, etc. The playlist is updated in real time to reflect the real-time situation. In addition, we have added a method to collect the types and tastes of actual visiting customers and are using a method of curating as much as possible to suit the spatial situation. Users can choose to like/dislike the currently playing music, A function is also being provided to reflect this data in curation to refine the playlist for the space. We are working on research and development in various fields to provide customized music that reflects the characteristics of space. In addition, we currently provide retail services specialized for commercial spaces, building solutions and services specialized for buildings being used for mixed purposes, and one of private spaces. We provide in-vehicle services through the web and app, and are preparing to expand to more diverse spaces in the future..< /p>

What are your future goals

At a time when outdoor activities are increasing after the pandemic, by providing a positive experience for hearing, which is one of the five senses that can be felt in offline spaces< /span>, I want to contribute so that more people can empathize with the value of each space.

To this end,, increasing the value of store space at a reasonable cost to space users, >Provides a better space experience to visiting customers, Contributes to increasing the value of vehicle space as a living space for vehicle users by playing optimal music for each vehicle and driving environment. , By providing the music of music creators in the space that best suits thempan>, We want to provide opportunities to increase profits by improving the value of sound sources. There is a tendency to generally think of music services as a red ocean, but we still think of them as a blue ocean . As music services that reflect the characteristics of each space in a legal manner expand, users' perceptions also change, The public space music market will naturally grow as well. It will only be a matter of time. In the early 2000s, there were not many people paying for music. However, we have now reached an era where paid subscription personal streaming services are taken for granted. We believe that a new era will open in the music market for public spaces. 'We are a pioneer in spatial music services based on technology that matches spaces and sound sources. and complete the value chain of the music industry.' will continue to strive to achieve its vision.