In 2020Corona19restricted face-to-face activities, resulting in rapid growth in the online market . There was speculation that this would be a temporary phenomenon, but as the corona prolonged, most companies are sparing no investment in online-based businesses.

Among them, the hologram industry is gradually expanding its scope as it is simplified so that individual customers can easily use it beyond simple exhibitions such as museums and publicity centers..

Atechnet pursues popularization and globalization of holograms through its own brand, Hellogram, develops products that apply hologram effects to figures, and introduces hologram devices that can be used as interiors< span>. I met and talked with Atechnet CEO Jeongyeol Kwon.

Please introduce the CEO and company.

Previous video production before Atechnet was established, As a director, 17years of media has developed expertise in the field. Since 2004, we have operated productions in the field of advertising, public relations, directing and shooting, Editing, Motion graphics, etc.. Seeing a hologram display for the first time at an overseas exhibition while looking for a vision for future video display became the starting point for a new business.

So 3D I was fascinated by stereoscopic images and tried to start a full-scale hologram content business, but, At the time, there were no hologram display device manufacturers in Korea. I wanted to make to order, so the cost burden was high, so I was not competitive in price. I made the drawing myself and minimized the standardized structure and materials, I was able to manufacture the desired product through trial and error< span>.

Through the accumulated know-how and business ideas for hologram stereoscopic images, I was able to start a business by being selected for the start-up leap package. It grew into a hologram venture company.

Introducing our main business

We provide customized services with device-contents-solution convergence infrastructure. In progress. Currently, it has a lineup of 15 standardized devices as large hologram products of the floating projection method, < /span>Create hologram contents to be played on the device together. An interactive solution may be added to the device, , It may be used only as a simple display, so it can be changed as needed .

Through this, media exhibition or product promotion, 3D image archiving, Hologram conference, etc. It can be used for three-dimensional media communication., So far, B2B, B2G businesses have been carried out mainly through project methods. .

What Atechnet pays attention to in the future is platform commercialization for the public. It is to sell small products for individuals and to provide content services to be used in these products as a platform.

People can choose from a variety of content they want to see on the platform, Creators can share their creations. Moreover, you can easily create content the way you want.

As an initial test product for the service, funding was carried out on Kickstarter in the US last 6, and funding has been successfully completed. The renewal of the product and the official version of the application will be released in the second half of this year, so please pay attention.

If there is a future direction and goal

Currently, the domestic hologram market is not large, but as the online market grows due to the corona, demand is gradually increasing, but public awareness and effectiveness of holograms are still very low .

Therefore, Atechnet believes that expanding holograms to general consumer goods and proving this business feasibility is a prerequisite. To this end, the company is moving toward popularization and globalization of holograms. The first task is a small hologram product that conveys the value of ownership and experience in line with the current media trend, which is 1< span>, We intend to carry out a business that provides platform services at the same time.

It is difficult to commercialize and realize a perfect digital hologram now, but if the trend is to use a floating hologram that projects an image in space universally, I think the complete hologram conversion will come faster.< /span>.

To do this, it is necessary for people to understand what a hologram is, and it can be developed only when they can sympathize with the value that holograms enrich our world. span>

Atechnet is a 'Figuregram'I developed , I realized that many people find it fascinating to combine the real and the virtual. Concentrating on this, a hologram product that allows you to experience high-quality stereoscopic images in everyday life, not in a special space, while empathizing with and sharing the value of these contents- span>We plan to work hard to commercialize the platform.

Now we will focus on sales channels and promotion marketing for B2Bbeyond B2C , This year, a US subsidiary was established to prepare sales channels for overseas expansion, It is being operated and online sales such as Amazon We will build a sales network centered on the platform.