Recent 4second With the advent of the industrial age, IT the industry is becoming more and more active and expanding< /span>. IT Korea IT Related industries are also developing infinitely. Currently, in various industries, AI, Big data, etc. IT new technology through technology IT there is no industry in which related technologies are not used. is. Like this IT Technology has the power to change the paradigm of an industry.

but, IT As related companies are increasing, the number of companies failing to secure market preoccupation through failure in original technology development and consequent technological prowess is also greatly increasing. IT In order to survive the competition among companies amid the saturation of companies, it is time to bring technological competitiveness based on technological prowess.

Amid such saturation, HashSnap is a company that continues to grow, gaining a competitive edge with its own technology. We met with Lee Dong-hyun, CEO of HashSnap, who is not afraid of change in line with the trend in a diversifying era, and heard more details.

What kind of company is HashSnap

HashSnap is a company that develops and provides marketing solutions based on social media big data. It may be a somewhat unfamiliar concept, but, Simply put, the Instagram we commonly use, Utilizing big data generated from social media such as Facebook to analyze data, We are developing solutions for marketing .

In addition to Asana(Asana) and Pipedrive< We are working together on a digital transformation solution business called span>. Asana and Pipedrive used in various countries are Optimized for work, demand increased. After post-COVID-19, it is continuously being used not only within the organization, but also in terms of smooth collaboration and productivity improvement with partners, , < span>. With this, simplyIn addition to sales, it is expanding its base to education and consulting businesses that can utilize it more actively.

I'm curious about your main business

Many people must have experienced the HashSnap solution at a festival, event site. One of the representative services of the HashSnap solution is a system that prints photos at a kiosk when a photo is uploaded to Instagram.

The hash snap printer solution that outputs photos is used for famous idol concerts held in Busan last year,, marathons that resumed after post-COVID-19, It has been used in many international motor shows. Aside from the printer solution, 3There are quite a few people who have experienced the screen solution used at the Islive Festival, which resumed after 3 years, or the Cass booth at the Youth Festival. It seems like a lot.

The HashSnap solution uses various devices such as kiosks, large screens, media walls depending on the campaign. It is implemented. Photo printing at the venue, In order to participate in the lottery, etc., you must take a picture and write it in your Instagram feed. 'Hashtag' is a solution that automatically participates in the event when uploaded together.. Even if you don't know the system name, you've probably already used it without realizing it.

If the hashsnap solution is used for marketing campaigns in this way, Customers can easily participate in their preferred brand events, and companies that use the hashsnap solution can can naturally SNS participate in viral marketing.

Market demand for hashsnap solutions is continuously increasing for high efficiency and successful marketing. annual average 300HashSnap solutions are used in more than 100 marketing activities, So far, it has been used in about 2,000 campaigns, and 800about 2,000 clients.

Most of all, customers who have used our solutions have a very high level of repeat purchases. There may be various reasons, but I think the reason is that we have built up reliability based on the high stability of the solution and various experiences.

Especially, In the case of providing marketing solutions using Instagram, only HashSnap is currently available in Korea. MetaCompany, the service is provided stably using the official API. Instagram does not open API due to issues such as personal information protection, and is a media partner only for companies that meet their own security and system standards. API is provided through an agreement with .

Protection of personal information when using social media, There can be security issues, but in the case of HashSnap, these security issues are officially 365days 24time management via APIusage and automation system< /span>.

Along with this, Meta社 also uses its system in various campaigns conducted by itself, MetaCompanyVarious campaigns, Events, We provide hashsnap solutions for in-house events.

Lastly if you have a goal

HashSnap is continuously developing various services. Especially last year, MICE through digital transformation projects, etc. MICE The service was upgraded. In a country where tourism and culture are developed like Korea, MICEIt is expected that the prospects of the industry will further increase, Accordingly, we plan to release a solution that can respond more actively to the field. Aside from that, R&Dand commercialization are in progress through a number of support projects and policy utilization.

Most of all, 23will be a full-fledged overseas expansion as well as new services. Especially in the Asian market, there is a need for a solution such as HashSnap, but no solution has been firmly established in the market yet.

Some companies that grew up based in North America failed to establish themselves in the Asian market and withdrew due to a lack of understanding in the Asian market. This situation is rather an opportunity for us. Anyway, marketing using social media is not only technical, but also 'cultural ' span> and need to consider and approach the local infrastructure.

For companies based in North America, it is neither easy nor efficient to respond to all of these regional characteristics. On the other hand, HashSnap has a high geographical , cultural contact with the Asian region, and has been preparing to respond to the system optimized for the Asian market. .

I am confident that if we advance into the market based on our well-established know-how and technology, we will be able to establish ourselves as a leading company in the Asian market.

Lastly, even before I get excited about the post-coronavirus, many prospects are coming out that 2023 will not be easy economically. Still, one of the words of Admiral Yi Sun-sin, Chungmugong, “Mulyeongmangdong Jungjungyeosan(勿令妄動 靜重如山)”I think that if we go forward with the mind, we will be able to imagine a better tomorrow that we never thought of. I hope that our nation's potential to trust each other's will and turn this difficult time into an opportunity will shine once again.