In modern society where the number of households with 1 is increasing every year, more and more people are welcoming companion animals as family members. As a result of estimation based on the 2020Statistics Office and Ministry of Agriculture, Forestry and Fisheries data, survey results, domestic companions 1,44810,000, Korean nationals 3out of < span>1 have been found to have pets.

As a result, the domestic companion animal market has achieved rapid growth in recent years. Healthy food for your precious pets, Safer supplies, Cuter accessories , As companies introduced various products to meet these needs, the market rapidly emerged< span>.

My Fluffy is said to be achieving steady growth by resolving the problems experienced while raising companion animals under these circumstances and presenting products that resonate with companions. We met Yang Eun-bin, CEO of My Fluffy, and talked about how she will continue to work hard to develop products that can provide comfort to companion animals and companions.

Please introduce your company

My Fluffy is a company specializing in companion animal products that develops products by observing and improving everyday inconveniences that could not be solved with existing companion animal products. Selling products ranging from walking products for companion animals to toys, clothing, sanitary products, etc. is doing.

The most important thing to consider when researching and developing a product is the recognition that companion animals should be comfortable, even if it is a small improvement. For example, the company's flagship product, the harness, uses an elastic band for the first time in the industry to increase convenience. This product is a walking product worn on the dog's body., In the case of an active dog, the walking product may cause shock to the body and cause damage to the cervical vertebrae or It can also strain the spine. The shock transmitted to the body is alleviated by designing it with an elastic band. It was such a small improvement, but the efforts to change the inconvenience gained sympathy from many companions and showed record sales.

My Fluffy's strength in the pet market

As the pet market is growing, many competitors are appearing. I think that the strength of a brand is essential as many large companies are entering and expanding their business.

My Fluffy has a belief that it doesn't just make pretty products. Since there are already many products that are pretty to the eye, our company pays attention to functionality even a little when designing and tries to make differentiated products. Until now, there was no product that focused only on design without planning functions. Even large companies or other brands can make products like their own, but the reason why they did not adopt this method is probably because productivity is low. As such, rather than selling a lot of simple products, our company strives to improve the quality of products.working for.

Also,, There is a sensibility that only My Fluffy has in terms of design. We believe that this product power is our own brand color, and based on this, we are preparing to enter the global market starting with Singapore and Japan in the second half of this year. is doing.

If you have a future direction and goal

My Fluffy is always choosing a direction that is beneficial to companion animals and owners when developing products. Since the comfort of companion animals is linked to the happiness of companions, we want to be recognized as a company that makes common sense and beneficial choices for consumers while solidifying our direction..

After that, food and consumables, Service, Experience, span>We do not want to place restrictions on activities while expanding business areas such as space. I want to spread the benefits of My Fluffy to various companion animals and companions around the world by going global based on the trust gained in Korea.