KB'2021 Korea Companion Animal Report published by Financial Research Institute According to ', only about 604 are households raising companion animals in Korea.< span>. 10of the households3like households raising pets. Like thisAs the number of households raising companion animals increases, Petconomy, which means companion animal-related markets and industries(Petconomy) is also attracting attention span>.

The Korea Rural Economic Institute estimates that the size of the domestic companion animal market is 20151Trillion 9,000From KRW 100 million 2020Year 3trillion 4,000has grown rapidly to 100 million won, coming 2027 In , it is expected to grow to 6trillion won. As the companion population increases, the demand for companion animal clothing is steadily increasing. According to a survey conducted by a fashion platform, sales of brands specialized in companion animal products increased 40% year-on-year last year .

Amid the growing companion animal product market, there is a company that is attracting attention with its functional design that is considerate for companion animals. Companion animal fashion&As a lifestyle brand, A person who fits the Korean environment We met and talked with Somi Heo, CEO of Munikunt, who creates a happy lifestyle for dogs and dogs.

< figcaption class="cheditor-caption-text">View of Meunikunt showroom

What kind of company is Meunikunt

Munichunt is Munich(Munich) and Hund (dog) 'Munich's dog< span>'means . Remembering the happy dogs I saw in Munich, in Korea 'Ideas for the happiness of dogs' is a company created with the intention of creating an adaptive design with consideration for dogs living in the city, and a happy lifestyle for people and companion dogs. p>

As dogs live in the city with people, We want to make a product that allows dogs living in the city to walk with their companions more comfortably. I started with my heart, I am making products that I thought would be nice to have while raising my own dog.

Munikunt's goal is not simply to provide its products, but to provide and share all inspiration and information. Building a community where various thoughts can be exchanged freely for the brand value that pursues a modern society that coexists in harmony with companion animals.

What differentiates it from the main business

Munikunt applies a special design process to all products to help companion animals move and perform body functions. From the size and body structure of various breeds to small details such as the angle of the tail or leg bones, the fit of the product, feel , We put a lot of effort into perfecting the performance.

Because we believe that increased frequency of walks will reduce stress for dogs and create an environment where they can live better with their companions, we are making products that reduce the process of preparing and finishing walks and make companions comfortable< /span>. Current raincoats, Light reflective clothing, Focused on functional clothing such as heat padding The product is being sold, development is in progress to expand the product range to the living area.

Munikunt is comfortable to wear all year round and 'sustainable' everyday wear. By proposing, we are making a basic product for everyday life that can be worn most of the year rather than being consumed due to fast-tempo trend changes.

Most of all, it has to be practical while enduring wear and tear caused by dogs' daily activities, so products are made with materials that take this into consideration. Approximately 97% of the collection aims to utilize sustainable resources and is organic, Think of recycled fibers and non-chemically treated materials.

We make our own patterns, We strive to create products that have not existed before, < span>There is a limit to what can be implemented with pattern design due to the body structure of companion animals, so we want to use a lot of materials that have not been introduced in the companion dog side. Recently, eco-friendly, I am very interested in recycled materials and apply them to my products. Also, , Most of the product packages have been 2020, and have been replaced with paper as much as possible. , Research is continuing to replace parts that have not yet been replaced with sustainable materials within a few years.

What are your future goals

Apart from the short trend cycle, the various shapes of pets are not confined to any frame, You will not get tired of finding naturalness for a long time. I try to propose a design. In terms of business, I want to move in the direction of expressing my personal identity and feelings. Not only dog ​​fashion and supplies, which are currently in progress, but also space services, We have plans to expand into catering business .

It may be a slightly different story from a business one, I have always hoped that many abandoned dogs in Korea would disappear . Don't normal people listen a little more when they're famous or in a high position?. I hope that Muni Kunt can exert a positive influence to receive a lot of support when it speaks out for the public interest. Even now, I am directly volunteering I am helping by doing activities or providing products to abandoned dog protection organizations, but I am worried because problems continue to occur if the fundamental problem is not resolved.< /span>.

Rather than simply selling products, we plan to expand our business by considering what value to provide.. Products can be said to be a medium to ultimately achieve a desired goal, and , As the business progresses, it is necessary to sympathize with the direction of the brand and the value it proposes. I think we can come together and create a better lifestyle for dogs.