Influencers based on YouTube, TikTok, etc. SNS that are emerging as a trend MZDominating the popularity of the generations and achieving rapid growth. Based on providing such short video content, SNS service is the latest trend because anyone can show the content they want and communicate with users. , Currently, companies beyond individuals, Institutional participation is continuing .

In this trend, Nexter is an influencer through a metaverse platform called 'Fun Bus' It is suggesting a new way for them to be active. We met with Jeon Joo-cheon, CEO of Nexter, who said that he is trying to provide a different experience that is the same as the real thing by implementing popular real-life places such as Hongdae and Gangnam into a fun bus. .

Please introduce your company

Nexter is developing a reality-sensitive metaverse platform service based on artificial intelligence technology. Nexter means the next creator, New people in the metaverse world, We are implementing and presenting a new space, time and dimension where creators can work.

The metaverse is not a common concept, but we are currently making an early development model. Nexter's 'Fun Bus' It will be a creator-centered world that implements a certain time and space based on virtual space. We are carrying out several projects based on innovative technologies to realize the fun bus., We successfully attracted seed investment and grew into a unicorn company. This is a startup that wants to do it.

What is the main service introduction and features

In the metaverse we pursue 'Fun bus', all users can become creators. . In other words,, Not only users who produce content, but also users who distribute and trade content and users who consume content, who engage in various activities on the platform. All users are creators, can receive a distribution of revenue generated from the platform.

So far, only platform service big tech companies have monopolized platform revenues, Only a few creators have received advertising revenues, but 'Fun Bus' believes that all users have the right to receive compensation commensurate with the time invested for content activities on the platform< /span>. For the metaverse platform ecosystem to be sustainable, high-quality content must be created, and users must actively enjoy the content to generate revenue for the platform. An ecosystem with a virtuous cycle structure that can occur should be implemented.

‘Fun Bus’ provides users with freedom of creation and, A profit distribution model for the scarcity of creative content and copyright protection , Users can interact with responsive avatars through avatars with artificial intelligence technologies such as voice recognition and motion recognition ''' span>The fun of enjoying content activities on the Fun Bus', Fun and trading of creation You will be able to experience the fun of making money through .

This system, which distributes profits based on the platform activity index of users and provides users with the freedom to own items and create content, is introduced by Nexter for the first time, We want to become a company that grows with users through a reward system that returns more than 70% of advertising revenue generated from the platform to users . Through this, I want to create a platform with a sustainable virtuous cycle structure where users can play and create items within the platform, and generate profits the more they trade. .

Coming At the end of AugustOpen Beta 12In Fun Bus ahead of the official service, users When an item created by a creator is purchased, It will be made an asset of the user who purchased it. Until now, it has usually belonged to the game company or platform, , Users are only given the right to use items once purchased, but they are not allowed to sell them. It was an unfair structure that was prohibited. If creators produce content in limited quantities, it will have scarcity, and just as the value of a painter's work continues to change, we want to activate the platform by making the trading system stable..

What kind of business are you planning to do in the future?

I think the fun bus being developed by the company will be able to present a new paradigm in the platform industry. The initial model is a space based on user experience, and is set in Hongdae and Gangnam area. For many foreigners visiting Korea after watching K-pop, which is currently becoming mainstream culture, Gangnam or Hongdae are based on a familiar user experience. It is a hot place, and we expect that our metaverse service will be globally exposed thanks to the trend.. In 2024, it is planned to expand to a global service centering on the US and Southeast Asia, and in 26.

Until then, a world-class company that surpassed the domestic market by establishing hurdles in metabus services and artificial intelligence-related technologies by realizing various functions based on artificial intelligence technology, accumulating stable service operation know-how, and reinvesting profits and investments through commercialization of services. , A company that goes beyond a unicorn and grows into a decacon, A role that can contribute to the country and society as an entrepreneur The final goal is to leap forward as a company that does its best..