Your pet's best veterinarian friend, my best friend
Director Kim Jin-seop of my best friend
People who live with pets often say that they want their pets to tell them that they are sick. Because companion animals cannot speak, if you do not pay close attention to them or care for them even a little, you may pass by without noticing changes in your companion animal, This can eventually lead to deterioration of your companion animal's health.
As a result, many pet owners are sparing no expense on regular health checkups, premium snacks, nutritional supplements, healthy foods, etc. to maintain their pets' health. This seems to reflect the psychology of preventing a companion animal's disease before it progresses, wanting a companion animal to stay together for a long time without getting sick.
For this reason, My Best is a brand that strives to make life with companion animals enjoyable, and mainly sells nutritional supplements and snacks. I met Jin-seop Kim, Director of My Best Friends, who says he helps companion animals to live a healthy life by producing transparent and healthy pet food to hear his story.
Please introduce your company
My Best is a company that develops pet food and products to relieve the inconvenience of living with companion animals. We are developing our business based on constant concerns about how to make companion animals eat better nutritional supplements, and how to make products healthy.
The name My Best Friend is a combination of best friend and veterinarian friend, contains ambiguous expressions. In the beginning, the brand was launched after figuring out what needs were through the concerns of neighbors raising companion animals. With a sense of mission to make healthy pet food, designers, CEO, veterinarians are working together to produce pet food.
In accordance with the advice of the company's internal veterinarian, 20 to 30combined 30 to produce My Best friend's own nutritional supplement. We always try to use better raw materials when manufacturing products, We exclude bad raw materials even if they can increase the palatability of pets. Based on these efforts, it has grown steadily in the domestic market, and since last year, it has been growing in the US, Canada, China, Hong Kong, Southeast Asia, We are preparing to export to Japan, etc..
What is your main product
My best friend's most focused product is pet food. Currently, the company's salty cat snack line is also gradually expanding into various types., Through active communication with customers, it has also produced dental gum and products that can increase the amount of drinking water.
In addition,, Companions have a high probability of causing kidney disease because they have difficulty thinking for themselves and consuming water like humans.. In response, the company met guardians of companion animals with insufficient drinking water and developed antibiotic-free milk with cranberry powder and nutrients added to help the kidneys through investigations and studies.
The characteristic of My Best friend is to differentiate between snacks and nutritional supplements and to provide as much information as possible. Therefore, all ingredients of our products are disclosed so that guardians can have a wider range of choices, and we are trying to fulfill the function as a nutritional supplement by displaying the active ingredient content. In addition, through people's feedback, we are continuously developing companion animal household products that are transparent and can meet their needs.
What is your future business plan
Patibility is the most important thing in making pet food for companion animals. No matter how many good nutrients you put in, it is useless if you don't eat it, so we are trying to make it easy to eat while excluding artificial additives as much as possible. These efforts are also the reason why our customers choose My Best Friends, and our goal is to always think from the point of view of companion animals.
Also, my best friend wants to contribute to positively changing the culture of companion animals in Korea. Currently, you can often see conflicts between those who keep pets and those who do not., Through our company, we want to create a culture where people can understand and respect each other.
