Making premium snacks for precious family ‘companions’, PLC

PLC CEO Jung Seok-Hoon

기사입력: 2022-11-21 15:36

The size of the domestic companion animal market is growing every year. Korea Rural Economic Institute 2020year 3Jo 4,000The size of the domestic companion animal market, which has grown to 100 million won, is 20276< span>expected to expand to trillion won. Now, the perception that companion animals are family is strongly formed, According to these changes, snacks for companion animals , Clothing, The demand for toys is also increasing day by day.

PLC, established in 2019, specializes in manufacturing and distributing nutritious snacks for companion animals, It is said that they are making efforts in various ways to provide better quality products, such as snacks with herbal ingredients added and packaging with paintings by artists. I met Seok-hoon Jung, CEO of PLC.

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Jeong Seok-hoon, CEO of PLC

Please introduce your company.

PLC is a company specialized in manufacturing and distributing nutritious snacks for companion animals. Established in 201912, it has been steadily growing until now, Now, it is a company that has firmly established itself in the pet nutritional snack market..

I didn't work in this field from the beginning. Since 2003, it has been in business with automobile parts and a product called shampoo that is washed without water. Even though it was a small and medium-sized business at the time, it achieved successful results, but management deteriorated due to external influences, making it difficult to operate the company.

PLC was founded with the mindset of starting over. Currently, with oriental nutritious snacks and freeze-dried snacks as the main products, the company operates thanks to the love and trust of many companions.

If there are major products and differences

Our main product is nutritional herbal snacks. Oriental nutritional snacks based on deer antler are used for joint, skin, intestinal span>, A snack made by mixing herbal ingredients good for immunity and health supplements. This product has been recognized for its performance, 'Comprehensive herbal nutritional snack composition for dogs'.

Freeze-dried snacks, another flagship product100% made with raw materials, have been steadily loved by the market since its launch< span>.

We have grown based on the originality and differentiation of our products. It continued to grow steadily with its launch in 2020, and in the second half of this year, it was able to enter a dog-friendly cafe in Gangnam, Seoul. Currently, we are solidifying our position by winning the title of premium nutritious snack for companion animals.

Also, 'Dog painter' I also collaborated with artist Kwak Soo-yeon< /span>. We also showcased the originality of the product contents by creating a package based on traditional Korean folktalespan>.

I'm curious about your future goals

Our company has been running with the goal of becoming a specialized company for companion animals. We want to establish ourselves as a company specializing in nutritional snacks and distribution for companion animals. Moreover, we are planning a new business for companion animals. The goal is to grow into a global companion company based on products with excellent quality and sincerity.

We can secure a stable position in the pet snack market this year. Based on this, in 2023we want to make inroads into the wider companion animal market such as China and Japan . I want to achieve continuous growth and challenge more diverse products and fields through the size and expansion of the company in the future.