Leisure mainly enjoyed by middle-aged people·Climbing, which was considered a sports activity The status of has changed. Corona19 Due to the pandemic, interest in outdoor exercise has increased rather than indoor exercise, and the number of young people enjoying hiking has increased . According to a survey by the National Park Service in May 2023, from May 9 to 2023. The cumulative number of visitors to national parks in the 11th month is 1,100in 2021 span>10,000 people 20221,226100,000 people >Increased by more than 10,000. In addition, the goal is not to climb the peak of the mountain, but to enjoy trekking, which allows you to enjoy the mountain lightly even without professional mountaineering skills. As these numbers increase, sales of outdoor companies are also steadily increasing.

Trexta is an authentic Korean outdoor company that presents innovative products every year through continuous research·development and challenge >. We met and talked with CEO Kwon Dong-chil, who spares no effort to provide outdoor products with high functionality at affordable prices so that customers can hike more safely and comfortably.< span>.

What kind of company is Trekstar

Trexta is an outdoor company established in 1988 and produces hiking boots and safety shoes. >Development and design of specialized shoes such as revolutionary sneakers, golf shoes, military shoes, < /span>Producing. Our company is carrying out business with the goal of leading a fun outdoor culture by contributing to improving human health and extending lifespan with more innovative outdoor products, and is expanding its business not only in Korea but also in Asia. >, Americas, Europe through exports to over 60 countries around the world. As a global outdoor brand, we continue to take on challenges for humanity and the world..

These days, there is a lot of demand for functional shoes, but in the past, there was not much interest in hiking or walking. If you go further back in time, hiking shoes at the time were made of whole leather, so they were very heavy and hard. After going hiking once, my feet would get sore. So, he developed the world's first light hiking shoes for trekking by combining hiking shoes and sneakers. , The company he was working for at the time encouraged him to start a business, so he founded Treksta. has started. The first light mountaineering shoe became such a huge success that 'was so popular for a while. Our products have become so popular that they occupy 70% of the domestic market.

Even now, under the management philosophy of 'don't hesitate to differentiate your products', every year We are creating new products. I believe that continuing to release good products with new technologies is the foundation for a company to grow and become stronger..

What is your main business and differentiation

Nowadays, hiking boots and sneakers are becoming popular so that they can be worn comfortably in everyday life. Trexta's Cobra lowers the neck of the shoe and lets you put on the shoe quickly just by adjusting the dial.The removable Boa Fit system from American company Boa Technology was applied. Over 200 0,000 pairs were sold in Korea alone, and they are both functional and convenient to the point that there is no problem in taking a walk on a hiking trail during everyday life.< /span>. I believe that the convenience of lowering the entry barrier like this has helped a lot in expanding the hiking population.

As our company is an outdoor company, we have many related patented technologies. NestFIT(nestFIT) Technology can be said to be the foundational technology of Trekstar based on the know-how accumulated over the years. . For the first time in the world, shoes are produced by 3D scanning of feet. Not only in Korea, but also around the world, including Japan, America, and Spain. >2Produced by scanning more than satisfactory foot data. Shoes should protect your feet and help you walk properly, but if you go beyond this essence and focus on just a pretty design, problems will arise because the shape of your foot and the shape of your shoes are very different. We researched and developed Nest Fit Technology with a sense of mission to be faithful to the essence of shoes and create comfortable shoes according to the shape of the foot.< /span>. This technology provides the best comfort and fit in a customized manner.

Trexta is the world's first to apply the Boa Fit system to hiking shoes, enabling precise fitting that perfectly fits your feet in a simple way. Since then, many brands have been using the system, and has gone one step further and is the only company in Korea that allows you to freely put on and take off your shoes without using your hands. is planning to release a hands-free product using ZeroTie technology. The Boa Fit system requires you to bend down and operate the dial with your hand, which is more convenient than tying the laces, but the hands-free technology allows you to put on and take off your shoes without using your hands at all, making it difficult to bend down or have a lot of luggage. There is no problem with the situation either. Patent registration will be completed this year and full-scale sales will begin in the spring of 2024. There is a lot of interest in hands-free technology not only in Korea but also around the world. Pre-orders have already come in from Japan, Sweden, etc. at a recent exhibition we participated in, so we expect products equipped with hands-free technology to become a hot topic. .

Currently, Treksta’s biggest business is exports. Our company is the only footwear and clothing brand that sells its own brand all over the world in Korea. In particular, it is sold the most in Europe, the home of outdoor sports, and is showing rapid growth. The second largest business is products tailored to special situations such as military, police, and firefighting. is to deliver. Functional combat boots for the military, Work boots worn by the police, Worn by the Correctional Service. Shoes, We have developed and are supplying most of the firefighting mobility shoes worn by firefighters. Furthermore, at the suggestion of the military and police departments, we are expanding our scope to supply special clothing such as bulletproof vests and bulletproof uniforms.

Lastly, products are sold to general consumers through online and offline channels. Currently, we have over 80 stores and sell only our products. While overseas, quality and technology determine business, in Korea, advertising and promotions featuring celebrities determine business< /span>. We compete only with quality and technology.

What are your future goals

For several years after starting the business, the uniforms ‘the best in the world’. Even now, the goal remains the same. Our company ranked 14th in 2012 in the global outdoor shoe sales rankings conducted by a European media group. ranked, in 2016 it was ranked 12th, the only one among Korea to be ranked. This is a record that ranked 1st overall even in Asia alone. When we start selling hands-free products sometime next year, we believe that our goal of becoming the world's #1 outdoor brand is not far away..

As explained earlier, our company does not focus on advertising using celebrities as models, but has achieved this far only through the power of product function and technology, quality. Came. To become one of the 1 companies in the world, the value of the product and brand itself must be present, not just advertising. Especially in large markets such as the U.S. and Europe, hundreds of billions of dollars in advertising costs must be invested, but I don't think any small business can survive like that. We are confident that this product alone will be enough to make us one of the top companies in the world, and we are researching for excellent shoes·We will continue development.