Many people have dreams of staying in a hanok, but, Because of the high price range compared to general accommodations, they are hesitant to make a reservation. Most of the cases were. The reason why the price of hanok accommodation is higher than that of general accommodation is because of the rarity of the hanok itself. This is because there are few hanok accommodations that can function as accommodations because there are many hanoks that have been neglected and neglected. Also,, The number of hanoks across the country is gradually decreasing, This Due to the nature of hanok, hanok owners give up on preservation, The number of hanoks is decreasing because most of them are naturally torn down as the area is developed .

However, Proudly says that he is trying to preserve the value of hanok, a traditional Korean house and a valuable cultural heritage, by regenerating and utilizing such empty or neglected hanoks< span>. We met Lee Dong-woo, CEO of Proudly, to hear more details.

Please introduce your company

Proudly Hanok Stay brand'Butlery' as well as operation agency service It is a company that is expanding its business scope and growing into hundreds of room management companies, including Based on my experience of a part-time job cleaning a guesthouse, I opened a small guesthouse near Hongdae in 2017, span>This is the beginning of Proudly.

Our hanok stay brand, Butler, is the largest hanok stay brand in Korea, operating 25 hanok stays in the city center >. We are remodeling and redeveloping hanoks that are neglected or undervalued due to lack of usability and are reborn as stays. Through this, we are trying to preserve Korea's traditional hanok, To widely publicize the culture and excellence of Korean traditional houses not only to Koreans but also to foreigners. working.

Tell me more about Butler

In Korea, it can be said that Butler has the best know-how of running a private stay. According to the current law, the only way to operate a private stay in Seoul is a hanok, Currently, hanok stays are operated mainly by individual businesses, so Butler There is no competitor with a large-scale operation like this.

Economies of scale is an important keyword when managing multiple accommodations like this. /span>, There are many things to pay attention to in terms of overall room management, such as laundry. Butlery sells most accommodation, Reservation management, Cleaning< /span>, Everything including laundry is directly managed. We have a pool of 50cleaning services, every day.It has a system that enables branch laundry delivery, and based on this, it has dramatically lowered management costs and secured price competitiveness.

Also, As the number of private stays operated is gradually increasing, a lot of operational know-how has been accumulated, such as stay management agencies and platform systems . Therefore, the company is currently using Butlery's know-how in operating private accommodations, such as private houses built in unmanageable areas far from Seoul or old hanoks that are neglected. , Operation, Many projects are being planned to manage .

If there is a future direction or goal

currently in Japan, aka 'village hotel ' means that there are many private lodgings in the village, and the entire village is operated like a resort. In addition, F&B, bookstores, cafes, etc. are developed in the direction of linking with various companies to enjoy various contents. I want to.

Also, since the focus so far has been on increasing the number of accommodations, Butlery's accommodations are concentrated in a specific area, especially in Seoul.< /span>. As a result, we entered Ganghwa Island for the first time outside of Seoul., Going forward, we aim to advance and expand nationwide beyond Ganghwa. . In addition, we are contributing to lowering operating costs by developing programs or solutions specialized for the operation of private stays., To strive to improve the quality of private stays nationwide Do.