A few years ago, a game called PokemonGO became nationally popular. It was a simple game of catching Pokemon that appeared on the screen while running a cell phone app, but , In a certain place where Pokemon and items were said to come out, there were crowds without a break. gathered and became a hot topic. This game is unfamiliar AR (Augmented Reality) A lot of people are aware of the technology. made.

Recently, this AR field is being used not only in games but also in the marketing industry. As consumers' tendency to pursue two-way communication becomes stronger, content that can be directly experienced is being developed.

Hypercloud is XR (Extended Reality) technology and A company that develops content. Through this, we are creating a metaverse world to provide intuitive services that improve the quality of life. We met Kyungkyu Park, CEO of Hypercloud.

What kind of company

Hypercloud is XR(Extended Reality) < span>I am implementing a content solution. To be more specific, using a map app using augmented reality, you can follow the road in the shape of an arrow, A docent tour in an art museum. , can scan the store to display sale information. Existing technologies allow you to enjoy content only by running a specific application, There was an inconvenience in that it did not interact with other apps . Hypercloud is developing a content solution in a plug-in way so that one content can be used continuously, rather than simply being used and discarded at that time.

In addition, Suwon Hwaseong cultural heritage experience and tutorial service development, , Meta Road XR content development, In charge of content production for the Gangnam-gu Smart Dulle-gil project. Introduced content that provided store information and made discount coupons fall from the sky during event times. As such, augmented reality has already been commercialized throughout our lives, Therefore, hypercloud is trying to preoccupy the content field that can be used in various ways in the glass market. .

< figcaption class="cheditor-caption-text">Hyper Cloud's 'HYPER Solution' product

Do you have a management philosophy?

The most important thing while running a company is collaboration. While you should continue to discuss creating content with external customers, it is also very important to communicate internally. thatThe reason is that when we do something, we can aim for purpose in achieving the task through having a direction together.

If we know why we have to do this 'why', we can produce good results and We can move together in that direction. It is an unavoidable phenomenon that individuals have different capabilities. However, controlling each individual's capabilities so that they can go together “Why should I do this?”I think it knows .

Moreover, they think about what to do, and how to do it is left to their own creativity. I'm leaving it to my abilities because my employees are so much better.

What is your future business plan

Currently, while developing content based on augmented reality, AR waiting for the arrival of the glass market. AR We expect that Glass, a dedicated device, will eventually be treated like a wearable device. When wireless earphones or smartwatches first came out, people didn't really feel the need. However, the market gradually grew, and now it has become a device that many people, not just maniacs, use for convenience.

Using content through AR enables experiences such as controlling devices with voice while leaving both hands free . In other words, if we put on glasses and look at a bus passing by, as in the SF movie, the route map of the bus will be visible in front of our eyes. , When you have a conversation with a foreigner, you can automatically translate it in real time and make it look like a subtitle.

In particular, it can be easier than learning a smartphone for the first time because it can be used intuitively because it is learned by inputting signboards or trade names in a specific way to recognize them.. This kind of technology is no longer science fiction, but a real possibility. Since the technology can already be implemented, this market will grow if devices capable of mass production are prepared, and hypercloud is preparing in advance to have the most content in the future. .