As a result of a survey by the National Statistical Office, As of 2020, 15% of all households have a companion animal< /span>. The market is growing rapidly as the number of pet femmes, especially those who regard companion animals as family members, is increasing. According to the Korea Rural Economic Institute, the domestic companion animal market is 2020year 5 8100 billion won 2015year 1trillion 9Compared to KRW 100 billion, 80% increased. The companion animal market is expected to grow to 6trillion won in 2027 , This upward trend is likely to continue.

As the prospects for the companion animal market are expected to be bright, there is a company that has steadily built up its business in the field of companion animal products since the early 2000s . Considering that people and pets are happiest when they coexist, we met Chang-beom Moon, CEO of Puppy Outlet, who has specialized in importing and distributing companion animal products split.

Please introduce your company.

Pupia Outlet was established in 2002to supply famous overseas pet products to Korea, and until now 20< span>I've been walking on the same path for over 20 years. Pet Stroller, Several brands handled by the company, such as cat tofu, have grown into brands with the first or most sold modifiers in Korea. .

I worked for a trading company in the past and got a dog, As I raised it, I felt that there was a shortage of professional products for dogs in Korea. I decided to enter the pet product industry based on my experience in import and export, and went to the pet product fair held in the United States. Puppy Outlet started when I saw various products there and started importing leashes.

We are trying to supply the most competitive products in the domestic pet industry with the belief that only 1 will survive. The reality is that numerous brands that enjoyed the glory of the past are now greatly weakened or replaced by new brands. Korea's 10 million dog owners·Cat owners are strict consumers for their pets, and , MZ span>To be successful, you must satisfy the diverse needs of the generation. In today's rapidly changing pet supplies market, we intend to devote ourselves to developing innovative products that reflect the trend of the times.

What is the main business and differentiation

Pupia Outlet's main business is to source excellent overseas products and sell them through various sales channels in Korea·Distribution. Like the name of the company, the products handled by the company are dog food and snacks·cat food and snacks, Grooming items for going out, Grooming items for combing, Dog items such as potty items< span>·How your pet livesImporting various products from A to Z·< span>distributed.

Representative pet food brands include Canylove from the Czech Republic, Canysauce from Canada, Sherry from Thailand. and other products include piccolocane, a premium pet stroller brand, Tofurangcats, a leader in natural sand for pets, < span>There is a cat scratching brand Luercat.

In particular, the company became the first in Korea to import·distributedan infant carriage for dogs and tofu sand for cats. 15years ago, we introduced a baby carrier for dogs for the first time in Korea, At the time, there were many negative views, but now it is a hit used by many dogs. It has established itself as a commodity.

Previously, artificial bentonite sand was mainly used, Korea's first import of cat sand made from tofu· Distributed and introduced to gain popularity. Tofu sand contains little dust, so it is good for cats' health, and it is convenient because it can be immediately disposed of in the toilet. In 1year, 100100,000 units were sold, and it was loved so much that it is still popular today.

I think the reason why I was able to import good products for the first time in Korea is because I often participate in overseas fairs. Japan, Taiwan, Thailand, span>Hong Kong, Participation in all fairs held in Asia including China as well as USA, Germany etc. Do. When you go to the fair, you can see that the booths for popular products are getting bigger every year and check what interesting products are there. Overseas trends, I always keep an eye on trends, and among them, since this is also a competition, I can quickly select and introduce the best products through Puppy Outlet. I think this is the difference.

If there is a good product, I test it with a sample, Dog 2Dog and cat span>1I'm raising one, so I'll check first to see if they like it, and then I'll test it on my employees' dogs·I'll test it on my pet span>. Reviews are important for products used by people, Although companion animals cannot speak, we look at the reactions of animals that use them directly. I think that is the most important thing.

What are your future goals

Dogs that live long and disease-free·We want to focus on developing better food for the health of companion cats. 2023Year 4Month, New Zealand freeze-dried food rated as the healthiest pet food Pet Bakery, a food brand, was officially launched, around the second half of 2023we measured the mercury concentration of tuna and prepared wet canned Pure Cravings for cat stocks made only with raw materials that passed the standard. Coming soon.

Along with this, we will strive for the long run of the company so that our employees and their pets can lead a happy life, As we have done so far, we will continue to provide good products. Import·We will continue to make efforts to distribute.