According to Euromonitor, a global market research institute, the size of the domestic pet food market in 20201< span>trillion 3,000over 100 million won 2021year 2Appeared to be approaching trillion won. As the number of Dingpets raising companion animals as children instead of giving birth to children increases, the pet food market is expected to become more active, The organization is 2027year 6It is predicted that the scale will grow to KRW 1 trillion.

Especially, In line with the era of pet humanization, where companion animals are treated like humans, the growth of the companion animal nutritional supplement market is drawing attention . The biopharmaceutical industry is also jumping into the companion animal nutritional supplement market. The size of the domestic companion animal nutritional supplement market in 2022 was 22.4billion won, < span>This year, 250is expected to increase to 100 million won.

Pettamin is a company specializing in companion animal health care and, as its name suggests, imports nutritional supplements for companion animals·production·A distribution company. We met and talked with CEO Kim Hyo-sik of Pettamine, who said he is working to make safer and more reliable products.

Please introduce your company.

Pettamin means companion animalPet(pet)and Vitamin (Vitamin) is a company specializing in companion animal healthcare with a mission that combines the two words. After its establishment in 2016, starting with importing foreign brand nutritional supplements into Korea·distributing them, it is now self-manufacturing· We even have nutritional supplements produced.

When Phettamin was established, there was almost no domestic manufacturing base for companion animal nutrition. Most of them were imported, and even now, almost more than 70% foreign brands. Import·Having been in the distribution business for 5~6 I gained confidence to make it better, Because I had the parent company's know-how in manufacturing nutritional supplements, I continued research·and developed last year. , produces its own brand nutritional supplements. 5Mon~6A review is scheduled to take place, and during , 6 Expected to pass HACCP certification of Korea Food Control and Certification Authority.

What is the main business and differentiation

Pettamin is avoiding a rise in consumer prices by minimizing distribution. Operate your own wholesale mall, Reduce the distribution stage, Marketing is also done internally Proceed directly. In setting the price of a product, consider yourself as an end consumer and consider whether it is burdensome even if you purchase it yourself. Joint Max is a product that customers have purchased a lot through direct purchase even before it was officially distributed in Korea. The direct purchase price was 7~8only won, 5I lowered the price to the original price.

Import·In addition to distribution, there are also products produced with our own technology. Sixstep is an in-house brand that was started 2years ago, initially OEM production. but is now manufactured in its own production facility. Most other companies only have one type of lactic acid bacteria product, Our company only has lactic acid bacteria products 4~5 span>There are branches.

Nitrogen dioxide, a food additive, is usually included in powdered products of lactic acid bacteria that people eat. It is necessary to increase productivity in the production process, but this additive is not included in Six-Step Lactobacillus. Consumers who feed nutritional supplements to their pets have fairly high standards, so they are paying attention to making safer and more beneficial products.

Current Lactobacillus, Omega3, Lutein, We are selling multivitamins, We are planning to launch nutritional supplements that help with joints and allergies. In addition,, Nutrition supplements and enzyme products that help with anemia are about to be released.

What are your future goals

It started with companion animal healthcare, but plans to expand to general food in the future. We are planning to develop into a total company that comprehensively provides various products related to pet food, including food and other snacks.

We want to establish ourselves as a trustworthy company for consumers. In-house imports·For overseas brands that are distributed, adjusting the final price so that it does not become too high is also an honest and reliable way to avoid taking excessive profits. To give the impression of being a company. So I carefully check each ingredient, I try not to use food additives as much as possible. Those who have used the product once and had a good experience will trust other products as well, so I will try to build a solid trust.

Lastly, if you go to Chuncheon, there is a dog forest theme park created by a companion animal company. It is a space where pets can freely enjoy, Pettamin will also be able to spend time with pets in nature like a companion animal campsite in the future. I want to have a resting area that is available.