There are numerous pollutants indoors. Invisible substances such as waste products from hair and dead skin cells, pet hair, cooking fumes generated during cooking, and dust from clothes and blankets are polluting indoor air and threatening health. Experts agree that ‘ventilation’ is more important than anything else to solve this problem. The National Climate and Environment Council and the Korea Centers for Disease Control and Prevention recommend natural ventilation for 10 minutes at least three times a day. However, because awareness of ventilation is not widespread, not many people practice it.

Himpel has established itself as a leader in ventilation home appliances by introducing various ventilation home appliances on behalf of people who cannot properly practice natural ventilation. In a line of ventilators filled with simple cost-effective products, the introduction of a safer and more convenient product was aimed at meeting the needs of the public. In particular, 'Hugente', a combination ventilator that combines ventilation, warm air, dehumidification & drying, and hair and body dry functions, and 'Zerok P' and 'Zerok H', which carefully manage the temperature and humidity in the bathroom, are very popular with consumers. achieved the feat of reaching 60% of the market share. I personally met Kim Jeong-hwan, CEO of Himpel, who has been making ventilation home appliances for over 30 years and is called a ‘ventilation evangelist’, and heard his story.

Please introduce your company

Himpel is a company specializing in IAQ (Indoor Air Quality) that manufactures ventilation appliances (ventilation purifiers and ventilators). For 35 years since our founding in 1989, we have been producing excellent products to provide comfortable air in indoor environments and help people live healthy lives under the mission of ‘contributing to human health through air and energy technology.’

Recently, Hugent, a ventilation system that combines ventilation and air purification functions and a complex ventilation fan with added functionality, is opening a new paradigm in ventilation, receiving favorable reviews from consumers through online, home shopping, and large supermarkets. It currently occupies a 60% market share in the domestic bathroom exhaust fan market, and last year it won the 100 billion venture award, putting it among the companies that achieved 100 billion won in sales. In addition, the company is leading efforts to protect the environment by completing the country's first zero-energy plant to reduce greenhouse gases and save energy.

What is different from Himpel’s main business?

Our ventilation home appliances address ‘consumer needs.’ It has overwhelming differentiation in function and design so that you can feel a high level of satisfaction with just one device, and is firmly maintaining its position as a representative ventilation home appliance company that other companies cannot surpass.

The characteristics of Himpel ventilator products are ‘low noise, low power, and constant air volume.’ A representative example is the bathroom exhaust fan ‘Zeroque Prime’, which has a power consumption of 21dB and 2W, which is similar to the noise level of a library, and is a constant air volume product that can ventilate at a constant wind volume regardless of the installation environment, such as a high-rise apartment. In addition, Hugent, an all-in-one complex ventilator with ventilation, warm air, dehumidification, and air shower functions, also won the Jang Young-sil Award, recognizing the excellence of the company's ventilation technology, and sales are steadily increasing with one-touch filters and five-stage safety devices.

The company has lowered the threshold for installing ventilation systems and is introducing ventilation systems that fit the space, such as ceiling-type, stand-up, and window-mounted types, to suit the lifestyles of consumers. In particular, the ventilation system Huven is a heat recovery device that can save on heating and cooling costs in summer and winter, and its high-performance filter system eliminates ultrafine dust as well as viruses.99.96% can be removed. In addition, by linking with IoT applications, you can maintain appropriate air conditions by controlling the product with a smartphone anytime, anywhere and checking real-time air quality through a room controller.

The company's new product of note this year is its kitchen hood. The range hood is a product developed by first understanding the needs of kitchen users, and it can maintain a quiet kitchen life while maintaining the air quality in the kitchen with constant airflow. This product is currently attracting attention in the B2B market and is also expected to expand into B2C this year.

If you have any future goals

This year, the company plans to pursue future management by finding breakthroughs in a rapidly changing environment through sustainable growth. In particular, we will pursue customer-centered strategies and technological innovation to cope with the prolonged economic downturn and shrinking B2B market by expanding the ventilation system market, strengthening distribution networks and sales strategies, developing eco-friendly product technology (R&D), entering the kitchen appliance business, and strengthening customer-centered services. It will.

In addition, we plan to actively lay the foundation for targeting the global ventilation market. We will lay the foundation for achieving our sales goal of 4:3:3 by moving away from our business in Southeast Asia and exporting ventilation systems to Europe and discovering new buyers. To this end, we plan to actively promote our ventilation home appliances with excellent functionality and design by participating in various domestic and international exhibitions, such as air conditioning exhibitions in Vietnam and Thailand.

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