American market research company IDC is researching AR (augmented reality< span>), VR(virtual reality) related consumption amount 2022 138billion dollars(about 17trillion < Coming from /span>9thousand 820billion won) span>2026year 509billion dollars(about >66trillion 3thousand228hundred million won< span>) is expected to increase. Among them, the spending on VR-related devices is expected to account for 70%. , Education and training·Collaboration accounts for 44% of the entire market. It was predicted that it would reach .

Plan On Mars is a virtual space 3D content specialist, based on know-how accumulated in the field. We are ready to provide the new learning content below. I met and talked to Park Jeong-hoon, CEO of Plan On Mars..

Please introduce the company.

Plan On Mars is a company specializing in 3D content based on Unreal Engine. Based on bases in Sejong and Seoul, we are producing and servicing content in a virtual space called VR span>. Real-time 3D It implements powerful photorealistic graphics based on Unreal Engine, a production tool, and APP, WEB, EXE, CG We provide various types of content such as .

We are currently operating a virtual room service that creates various fairs and exhibitions based on our website, simulation videos for promotional purposes and >VR We are also producing content. Starting this year, you can watch fairy tales directly in VR, while allowing users in the VR world to We are developing a platform where you can learn foreign languages ​​while becoming a character and experiencing various experiences.

What is the difference from your main business

Recently focused on developing a platform for learning foreign languages ​​based on AI in a virtual space implemented with VR Doing. We plan to first start the service by sequentially converting fairy tales known to the public into content and providing speaking, scoring, and proofreading.

Afterwards, we will turn to AI solutions so that conversations with characters can be processed into natural language, NPC to provide different experiences for each user. The goal is to produce content that allows for lively interaction with span>. We also plan to expand into fairy tale content OTT by partnering with a Hungarian education company>.

The business model currently being considered is HMD (Head mounted Display) We are considering a method of providing our own content by planting it on the device in connection with a company span>. Only content for elementary school students can be demonstrated at exhibitions, etc., and it is expected that completed fairy tale content will be available in the second half of the year.

There are very few content-related companies based on Unreal Engine. Because the unit cost of developers is highand a lot of labor is required, our company Use the technology to increase immersion. Although it is a fairy tale, I have a desire to implement realistic graphics. We have a lot of technical skills and know-how that we have accumulated while producing various contents, so we expect that we will be able to produce sufficiently high quality contents by utilizing this aspect..

What are your future goals

There were material goals in the past, but now they are gone. As I run a business, I believe that the fact that there are customers who use Plan On Mars' services is more meaningful than the material aspects, and I constantly think, research, and strive to create better content. I think it is important.

So far, it has been focused on B2B, B2G business, but with the launch of new content, it is moving to B2C business. In the process, there is a desire to create a service that customers actually want. My short-term goal is to hear vivid feedback from customers who have used it directly. My goal is not to stop challenging myself to continue to create the service that the market wants. It can be said to be a long-term goal.