As digital technology develops innovatively, various marketing methods are emerging. Digital marketing becomes a tool that can reach more customers beyond the constraints of time and space more easily and quickly than any other marketing strategy known to date. Digital marketing through social media, YouTube, etc. is no longer an unfamiliar method, and various efforts are being made to create and deliver unique stories unique to companies and brands.

J Repertory is a comprehensive digital public relations agency. We have the core capabilities and know-how to carry out public relations project projects and specialize in digital public relations for companies, brands, and public institutions, including culture, tourism, overseas, brand, policy, and service publicity management. We met with Sangjun Woo, CEO of J Repertoire, and talked.

Woo Sang-jun, CEO of Jay Repertory

J Repertory is a comprehensive public relations agency focused on digital media. We provide promotional marketing services to companies and government public institutions using social media, YouTube, and platforms. Our company has over 100 full-time employees and is generating over KRW 10 billion in annual sales. As a result, we are growing significantly every year, achieving sales that rank in the top 100 among comprehensive public relations service companies and in the top 5 in the public PR industry. In the past three years, we have been leading the company's growth by receiving certification as a family-friendly company, youth-friendly small business, Innobiz, and Mainbiz.

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J Repertory is leading the company's growth together. Build a trusting relationship that can move forward. We provide close-knit services to create trusting relationships between executives and employees and with customers. Public relations services are an important task that handles important information about companies and their customers and has a significant impact on corporate activities. That is why trust is the most important part. In addition, since mutually trustworthy relationships between executives and employees can be said to improve teamwork, we are operating welfare programs such as cooperation programs between department members. We provide various welfare and education systems to help our members grow into a company where we can move forward together.

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Photo provided by Jay Repertory

What is the main business and what is different?

Jay Repertory's main business is publicity. It is a service-based digital content production and event promotion operation. We perform all tasks from SNS operation to content production, design to video production, and plan and execute optimized programs according to the targets and goals of each client. We communicate with customers through social media and YouTube operations of companies, government and public institutions, and our customer base is increasing every year as we are recognized for our unique know-how and technology.

As a digital PR agency with core competencies and know-how, we are able to promote brands effectively.We are deriving and applying a methodology that can be promoted. In addition, we are successfully leading the project based on a high degree of understanding through various business operation experiences.

J Repertoire is working to build local offices, including new offices and expansions, to expand its infrastructure. We are interested in regional win-win policies and regional revitalization, so we are currently planning to build an office in Daejeon, following Seoul and Jeju, and branch out to various regions, including Gwangju. Public relations and marketing work is a job that the MZ generation greatly prefers, but the reality is that there are no suitable jobs in rural areas. There are many companies in the region that need promotional marketing, so we decided to expand the regional office with the thought that if we had a regional office, we could promote in a more close-knit way.

The company is working to create an environment where anyone who wants to work in the bidding business, public relations, or content production industry can do so anywhere in the country, and the company's goal is to contribute to regional development and local job creation.

What is your future goal?

I believe the power of content is infinite, and the job of public relations is a corporate responsibility. I think it is a very important element that cannot be missed in management activities. Expanding the size and sales of a company is important, but I think it is most important that the promotional projects undertaken by J Repertory create an environment where both clients and employees can work happily.

Furthermore, our goal is to grow together by being evaluated as the company you want to work with rather than the company with the highest sales in the industry. We will build in-house infrastructure, train talent, and recruit new people. We want to strengthen our company and build an image of a company that people want to work with for a long time.

In addition, we are currently establishing and operating a subsidiary aimed at developing new businesses based on content production, and we plan to create high synergy with J Repertory, which provides promotional services. We are doing our best to create opportunities for you. We hope to become a J Repertory Group that develops and grows together every year and will do our best to continuously improve and develop trust relationships with our customers.

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