Company profile
Channel
Exhibition Participation History
#SEOUL VRAR EXPO 2021
Company Overview
Representative
Seong Jeong-hwan
Company Type
Service
Year founded
2020
Business
Information and communication industry
Event
IT·Information Communication
Number of employees
Less than 5
Annual turnover
Less than KRW 1 billion
Address
50 Sadang-ro, Dongjak-gu, Seoul (Sangdo-dong)
Featured Products
MOAR Solution and MOARoom
Representative number
+82-504-1361-0610

Company Introduction

CrossLab, inc. started its business from Cross Design Lab which was composed of graduate researchers in media department, Soongsil University. "Cross" in CrossLab means pursuing the 3C(Cross-disciplinary, cultural, and functional). Therefore, we as convergent creators innovate and develop immersive media contents and related technologies such as AR, VR, and projection mapping based media art.

Biz News

Applying an infinite virtual world to the real space, cross-lab

Corona19 Since non-face-to-face is accelerating, the metabus is getting more attention. The metaverse is a 3society realized in reality through avatars in a virtual world of 3 dimensions, < span>It is a non-face-to-face platform that enables cultural activities.

Crosslab is a company that builds a platform that connects real space to virtual space by evolving from the metaverse, which is all implemented virtually,AR . We met Seong Jeong-hwan, CEO of Cross Lab, who developed a groundbreaking platform that adds an infinite virtual world to a limited real space, and heard more about it.

Interview photo_Crosslab_CEO photo.jpg
Picture=Crosslab provided


Please introduce your company

A company that develops realistic media contents and technology. Recently, AR based social game development is being focused on. Soongsil University IT Starting from the cross design lab of the Department of Media at the university, the current global media, Software, AI School of Convergence, etc. Soongsil University ITThe main members are graduates of the university< span>.

Cross Lab means that technology and art, Science, Multifunctionality is converged to create synergy. got its name from the cross design of. Building an environment where talented people from various fields gathered with a common dream of games can converge happily, As a result, we will create innovative contents. We aim to showcase.

Interview photo_Step 2_Crosslab.jpg
Photo=Crosslab provided


About major business details

AR based multi-user communication platform 'MOAR(MOAR : Multi-Communication in AR) ' has been developed and is expected to be officially released in 6 of this year. As a technology that recognizes real space and custom-made it, XR creates space and , Development of 'Collection room' where community activities can be carried out by decorating a specific space with virtual items did.

Moarum is your own room, living room, actual space like a classroom, party room span>, Study room, Decorate virtual items to suit your desired purpose, such as meeting rooms, Invite your friends, It is a platform where you can even enjoy game play through various mini-games provided. The mini-games are simple yet fun using space, We plan to continue upgrading after release span>.

She also created a Moa room feed that shows the room she has decorated . View the themes designed by other users, If you like them, you can purchase them and apply them to your room to quickly decorate your room. Users who post on the feed earn points for doing so. You can decorate a new theme with points earned by selling beautifully decorated themes. There are users who mainly play games, while others value community and enjoy decorating their rooms. We are building various services to meet everyone's needs.

Also, a vassal-themed character was applied in the game. I wanted to introduce a character with a worldview, not just an avatar that looked just like me. As much as the house was used as the background, the subject matter was chosen. At first glance, the characters look cute, but each contains a story of a vassal. If you look at the character whose motto is Grandma Samshin, the god of gods, her face is round and white because it means the sun. . A NPC, meaning Mon, Tue, Wed, Thu, Fri, Sat, was also created around the Samsin grandmother character as the main axis. The worldview was expanded by giving relationships between characters.

Moa was exhibited at EXCO G-Star last year on 11and met 1000a very good scene. elicited a response. The original target group was 12-15years old, 10students. Unexpectedly, the response of women in their 40swas enthusiastic. Experience various themes with children in a small space, received good feedback on being able to enjoy games. So the target layer was expanded to 40. Efforts are being made to create an intuitive UIso that even those unfamiliar with digital can easily play.

Interview photo_sequence 3_crosslab.jpg
Photo=Crosslab provided


If you have any future goals or directions

The top priority is to successfully operate Moa, which will be released this year. Increase more investment, With more members, Launched We will prepare for continuous system and user management even afterward. We plan to continue to advance the technology so that more people can enjoy MOA than , , and jump over the Internet environment deviation< span>. In addition, we will identify trends and issues and constantly upgrade according to market changes.

Various XR Spaces, create an expanded experience space and raise awareness of MoaRoom .

Contact Seller

You can use more services by logging in