Due to the development of technology, unprecedented forms of content are being introduced one after another. In particular, the metaverse has grown rapidly in recent years, and immersive content that provides realistic experiences based on information and communication technology is drawing attention. Metaverse-specific content is being used in various fields, It is expected to be used more widely in the future with infinite possibilities< span>.

AVA Entertainment is a company specializing in metaverse contents and platforms. Leading. We met and talked with Taehyung Kim, CEO of AVA Entertainment who never settles for the present and always studies and researches new content technologies.

What kind of company is ABBA Entertainment?

AVA Entertainment, established in 20098K UHD, 4K UHD, 360VR, AR, XR, MR Content planning · Production·A company that provides publishing services. In the early days, we distributed contents such as dramas and movies. I exported good domestic and foreign dramas and shows overseas, or conversely, I brought good overseas videos and distributed them in Korea. Then, I felt the need for my own IP and started making my own.

The CEO himself is very interested in the content business. CJ E&M, while working in the planning team exporting content domestically and internationally At KTH, I was in charge of the contents that went into IPTV. Generally speaking, content has a variety of genres and various businesses can come out depending on production techniques or presentation methods. I felt thirsty. Based on the experience accumulated in the field, I decided to enter the new content market in the future, so I founded ABBA Entertainment.

What differentiates it from the main business

With the popularity of the movie Avatar, 3D interest in video has increased. It was the first independent production in Korea at the time. Produce and distribute videos independently while producing and supplying contents to Samsung, LG , etc. 3D TV started doing.

After 3D As the market slowed down and UHD moved to the market < span>4K produced a video, until now UHD produced or distributed a video Doing has become a business item. When LGElectronics participates in exhibitions such as CES, IFA , TV 4K UHD Santorini, which is a video, is representative.

Through this accumulated production and planning, While searching for new opportunities with my editing skills, 6~7 years ago VR The wind was blowing VR I started creating content. Probably in the early days in Korea, 360 also made VR videos. . Until now, 360 has been producing VR videos, and the videos produced in this way This 1about a thousand pieces. VR In the early days 5g while providing services KT, SKTelecom , LGSupplied to telecommunication companies such as Uplus, Together VR I also did a lot of production projects. Since then, VR has been carrying out many projects for local governments, etc..

Right now VR The market is slowing down, but , Apple Provision and these new As devices are released, we are preparing to respond to them, We are also preparing to introduce new business items in Korea. In addition to content production, we want to introduce the hardware itself and create content suitable for it. Transparent LEDIntroducing domestically, we plan to produce suitable content.

Recently, more and more people are creating content by filming their own videos, editing. Equipment has also become specialized, and there are many platforms where you can learn through YouTube, etc.. But what I can say with confidence is 3D, UHD, VR So many projects since filming, < /span>The importance of experience in working on large and bold projects. The confidence that comes from succeeding in this project is something you cannot gain without trying. I wonder if this confidence is the difference. Also,, If you just look at the content, it may look similar, but there is still a clear difference in quality from the expert. I will always study new technologies with an attitude of learning so as not to lose my expertise in the future,, I will work with an attitude of exploration.

What are your future goals

There is a part of content creation that is swayed by the surrounding elements a lot, so 'Let's create our own platform, We pioneer our own hardware, Let's provide our content' .

Also,, It is not that the company runs by project-by-case, but rather that the company itself is systematized and builds a system that can run well based on manuals. This is the target. We want to become a company that does not depend on projects by pioneering our own market, consumers can find us directly span>. So, when customers think of AVA Entertainment, we will try to establish itself as a comprehensive content platform company that can come to mind at least one content.< /p>